MARKETING STRATEGIES FOR INSURANCE ACTIVITIES BASED ON A REVISED PRICING POLICY

Abstract

Marketing strategies in the insurance industry play a crucial role in attracting new clients, retaining existing ones, and driving sector growth. Effective strategies encompass a mix of traditional and digital marketing techniques, includi ng targeted advertising, personalized customer engagement, and leveraging data analytics for better market segmentation. In addition, trust-building through transparency, responsive customer service, and tailored product offerings is essential to fostering long-term client relationships. By integrating these approaches, insurance companies can enhance brand loyalty and competitiveness in an increasingly dynamic market.