Main aspects of use marketing on the «B2B» market
| dc.contributor.author | Гарматюк, Олена Валентинівна | |
| dc.contributor.author | Гуменюк, Алла Валеріївна | |
| dc.date.accessioned | 2023-09-13T10:17:24Z | |
| dc.date.accessioned | 2026-11-04T15:57:53Z | |
| dc.date.available | 2023-09-13T10:17:24Z | |
| dc.date.issued | 2022-11 | |
| dc.description | https://www.moderntechno.de/index.php/meit/issue/view/meit23-02/meit23-02 | uk_UA |
| dc.description.abstract | Features of the «B2B»market «dictate» their conditions of use of marketing tools. Orientation to the client, technical complexity of the product, interdependence of the buyer and the seller - all this makes the use of marketing tools specific. The article defines that the B2B market is a special business environment, this situation is connected with the fact that the mechanism of decision making on the B2B market is considered rational. | uk_UA |
| dc.identifier.citation | Humeniuk A., Garmatiuk O. Main aspects of use marketing on the «B2B» market Modern engineering and innovative technologies. 2022. Issue 23. Part 2. P. 47-51. | uk_UA |
| dc.identifier.issn | 2567-5273 | |
| dc.identifier.uri | https://dspace.unu.edu.ua/handle/123456789/36786 | |
| dc.publisher | Sergeieva&Co | uk_UA |
| dc.relation.ispartofseries | Issue 23. Part 2. P; | |
| dc.subject | B2B sector | uk_UA |
| dc.subject | B2B market | uk_UA |
| dc.subject | promotion | uk_UA |
| dc.subject | ndustrial enterprises | uk_UA |
| dc.subject | В2B marketing system | uk_UA |
| dc.subject | marketing tools | uk_UA |
| dc.title | Main aspects of use marketing on the «B2B» market | uk_UA |
| dc.type | Article | uk_UA |
| old.handle | 123456789/15504 | |
| old.id | e2d0c7c6-09b2-40a2-8b71-028f7331519b | |
| old.sourceSite | dspace.udpu.edu.ua |
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