Рrospects for the development of fundraising activities in Ukraine

Abstract

The purpose of writing the article is to study the concept of «fundraising» and its main tools. The experience of using fundraising tools in non-profit public organizations was studied. Fundraising activities, which at the all-Ukrainian and international levels, include several directions that ensure the work of the fundraising department with various types of donors and various types of resources, using the most optimal resource attraction tools for a particular project. The activity of attracting resources is directly related to the general strategic goals of the organization and is part of their implementation. Fundraising activities are also widely carried out at the local level, for the most part, for the holding of promotions and events and the organization of reservoir camps. The relationship between the organization's strategic goals and the need to attract resources was studied. The theoretical foundations of fundraising tools are determined and their effectiveness is determined. A basic fundraising strategy was developed in order to attract funds to project activities. It was established that in order to ensure the sustainable development of such centers, it is necessary to provide initiative groups with the necessary set of tools and provide information resources so that teams can move away from chaotic management and build work with a long-term planning horizon. For this, it is necessary to have a stable income of finances and to have tools for their attraction and diversification.