Changes in consumer behavior in B2B sales
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Baltija Publishing
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Semenda O. Changes in consumer behavior in B2B sales. International Scientific Conference The Global Financial Architecture: Current Challenges and Directions for Reform: Conference Proceedings (April 3–4, 2026. Klaipeda, Lithuania). Riga, Latvia: Baltija Publishing, 154 p. Р.110-112. DOI: https://doi.org/10.30525/978-9934-26-676-8-31