INSURANCE CULTURE PHENOMENON IN THE CONTEXT OF TRANSFORMATIONAL CHANGES

Abstract

The paper researches insurance as anintegral part of modern life, a universal and unique means of protection against risk. In recent years, the industry has undergone significant changes and development due to changes in its economic and social nature. Insurance culture is a term that refers to the set of beliefs, values and attitudes underlying insurance. In the context of transformation, insurance culture is a key issue. The purpose of this paper is to examine the phenomenon of insurance culture in the context of change and the emerging trends and challenges associated with it