CLUSTER ANALYSIS OF THE EFFECTIVENESS OF TOURIST COMPANIES IN UKRAINE
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Видавничий дім «Гельветика»
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Abstract
The article deals with cluster analysis of tourist enterprises in Ukraine. The group of regions of Ukraine according
to the number of tourist enterprises and the size of commission, agency, and other charges is investigated. Using the Deductor program, clusters in Ukraine are formed. Clustering, or so-called segmentation, is a selected set of data for groups of objects with similar properties, which is the basis for data analysis. For the study, the tables were saved and imported into the business analytics platform Deductor.
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The main advantages of cluster model of tourism are domestic enterprises, increase in economic efficiency and competitiveness of joint activities combined in the tourism cluster is relatively separated from the activities;
reducing service costs by sharing tourism resources and tourist infrastructure, expansion of competing suppliers and consumers of tourism services, development cooperation, contractual specialization; stimulating innovative development, access to innovation by increasing inter-company flow of ideas and information; forming a local branch of the labour market.
Citation
Тymchuk S. V. CLUSTER ANALYSIS OF THE EFFECTIVENESS OF TOURIST COMPANIES IN UKRAINE / S. V. Тymchuk, L. M.Neshchadym / Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство. Випуск 15, частина 2 - 2017. - С.136-141.