Formation of corporate culture in tourism enterprises

Abstract

The article proves that in times of crisis, the formation of corporate culture to ensure the effective functioning of tourism enterprises is a particularly important and integral part of the mechanism of strategic management of tourism enterprise activities. The corporate culture of a tourism enterprise is an internal resource that allows tourism enterprises to form a safe operating environment and gain the necessary flexibility to ensure resilience to external and internal threats. The main directions of forming an effective corporate culture are: setting goals, values, priorities, principles and norms of employee behavior; determining the compliance of corporate culture with the selected values and principles; implementation of organizational measures aimed at forming certain values and behavioral patterns, etc.