STRATEGIC MANAGEMENT OF THE TOURISM SECTOR IN UKRAINE

Abstract

The article considers strategic aspects of tourism sector management in Ukraine. Tourist industry of Ukraine is an important component of the economic and social development of the state. However, taking into account the existing risks, rapid changes and instability of the situation in the world and in the country, there is a need for a detailed analysis of the methods and methods of managing tourism activities at the state, regional level and at the level of tourist enterprises. It is determined that the greatest influence on the development of tourism in Ukraine have natural, human, financial resources, which are provided by social, economic, legal and organizational leverage. It is specified that modern strategic aspects of management are always effective and have a systemic character at the state and regional levels. Improving the management system at all levels will allow to effectively use tourism potential and develop the tourism industry.