Mechanisms for developing tourism clusters to enhance the competitiveness of Ukraine’s tourism industry.

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The article proves that tourism clusters are one of the effective tools for the development of the tourism industry, since their activities contribute to increasing the competitiveness of enterprises, optimizing the use of resources, introducing innovations, interaction between tourism market participants and developing the regional economy. The purpose of the article is to identify effective approaches to the formation of cluster associations to enhance the competitiveness of the tourism industry of Ukraine. The economic advantages and prospects for the development of tourism cluster associations in certain regions of Ukraine are determined. The authors propose an optimal model that is comprehensive and takes into account the peculiarities of regional tourist attractions, tourist resources, infrastructure of tourist destinations and cluster associations of enterprises.

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Tourism clusters are an effective tool for increasing the competitiveness of the tourism industry. The ability to effectively combine the tourism industry and business activities with the traditional way of life and national characteristics of the regionaleconomy ensures a synergistic and multiplier effect. The development of cluster associations provides economic benefits for the regions, in particular, it contributes to employment growth, infrastructure improvement, and increased tourist attractiveness, which has a positive impact ontheir socio-economic development. Strategic planning of cluster development helps to improve cooperation between market players, enhance the quality of services provided, and strengthen regional competitiveness. The model of tourism cluster development proposed in the study is comprehensive and takes into account the specific features of regional tourism resources, which makes it flexible for adaptation in different conditions. The implementation of the cluster model will promote the development of regional tourism, increase the competitiveness of the national tourism product and ensure the sustainable development of the tourism industry of Ukraine in the context of global changes. It has been established that for the successful implementation of the cluster model, state support is needed to develop infrastructure, stimulate cooperation between enterprises, attract investment and create a favourable legal environment, so further research will be aimed at studying the mechanisms of state support for tourism clusters, in particular in the context of developing policies to stimulate cooperation between tourism industry entities.

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Lytvyn, O., Sushchenko, O., Kyryliuk, I., Chvertko, L., Neshchadym, L., Povorozniuk, I., & Tymchuk, S. (2025). Mechanisms for developing tourism clusters to enhance the competitiveness of Ukraine’s tourism industry. Management Theory and Studies for Rural Business and Infrastructure Development, 47(1), 153–161. https://doi.org/10.15544/mts.2025.12

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Електронне сховище

Інституційний репозитарій для збереження, систематизації та відкритого доступу до наукових, навчальних і методичних матеріалів університету.

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Умань, Черкаська область, Україна

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