Adaptive strategies of enterprises in the hospitality industry in the conditions of the crisis related to global security factors

Abstract

The emergence of crisis situations caused by global security factors for tourism business enterprises of Ukraine and the world as a whole is one of the most pressing issues today. A number of global security factors, which are a component of the external macroenvironment that directly affects tourism business enterprises, often cause crises that can threaten tourism activities and the development of the tourism industry, because most tourists are guided by security conditions when choosing a vacation.