LINGUISTIC REPRESENTATION OF COLOR AS AN ELEMENT OF NON-VERBAL COMMUNICATION IN MODERN DISCOURSE

Abstract

The article examines the linguistic representation of color as an element of non-verbal communication in modern discourse, particularly in Asian-American literature. It is noted that color is a culture code and an expression of the author’s opinion. Both the semantic values (depending on the country, the color has its characteristics, and accordingly, its “own” interpretation), and the author’s psychology, his emotional state at the very moment of writing are taken into consideration. Each colorative takes its “own” place in the color scheme of writing. The peculiarity of the use of words to denote color is the author’s style. Coloratives have already been studied in border writers’ poetics, which indicates the importance of their semantics and their functioning as a special subject of linguistic and literary studies.